Email marketing
The only list you actually own.
Every other channel here rents attention from a platform that can change its rules overnight. An email list is yours. It is also the cheapest per conversion of anything on this page, and the most commonly neglected.
Deliverability is the whole game
A campaign that lands in spam is identical to one you never sent, and this is where most email marketing quietly fails. SPF, DKIM, and DMARC have to be correct, the sending domain needs a reputation, and list hygiene matters more than subject lines.
We run mail servers, so this is not an unfamiliar area we outsource. If your mail is not arriving, that is a diagnosable problem rather than a mystery — see our email hosting for the same discipline applied to your regular business mail.
What we need from you
- A list you built yourself, with permission — never a purchased one
- Control of your domain DNS so authentication can be set up properly
- Something worth sending; frequency without substance costs subscribers
- A destination for clicks that matches what the email promised
Honest fit
What it is good at, and what it isn't.
Good at
- Selling to people who already know you
- Repeat business, renewals, and seasonal reminders
- Recovering abandoned carts and stalled quotes
- Cost — sending to an existing list is close to free
- Surviving platform changes, because you hold the list
Not the right tool for
- Finding new customers who have never heard of you
- Anything if the list was bought rather than built
- Working at all if deliverability is broken and mail lands in spam
Start here
Wondering if email marketing fits your business?
Tell us what you sell and where your leads come from now. If this isn't the right channel for you, we'll say so.