Pay per click
Leads this month, for as long as you pay.
PPC is the fastest way to put your business in front of people actively searching for what you sell. It is also the only channel here that stops producing the day you stop funding it.
The part that wastes most budgets
Most underperforming ad accounts are not badly bid — they are pointed at the wrong page. Sending expensive clicks to a homepage that asks the visitor to choose between eight things converts far worse than sending them to a page about the one thing they searched for.
That is why we would rather build the destination than just manage the account. If the page is the weak link, we can fix the page.
What we need from you
- A budget you are comfortable spending for at least three months
- Access to your Google Ads account, or permission to create one
- Agreement on what counts as a conversion — a call, a form, a booking
- A destination page we can change if the data says to
Honest fit
What it is good at, and what it isn't.
Good at
- Capturing people already searching with intent to buy
- Producing leads within days rather than months
- Testing whether a message works before committing to SEO
- Filling a gap while slower channels build
- Retargeting people who visited and left
Not the right tool for
- Building anything that lasts — it ends when the budget ends
- Competing on broad expensive terms with a small budget
- Fixing a website that does not convert the traffic it gets
- Cheap awareness — you are paying per click, not per impression
Start here
Wondering if pay per click advertising fits your business?
Tell us what you sell and where your leads come from now. If this isn't the right channel for you, we'll say so.